Privacy Policy

This is the privacy notice of THE INTERNET SHOP LTD trading as www.rapidtoolsdirect.co.uk ,  In this document, “we”, “our”, or “us” refer to THE INTERNET SHOP LTD

We are company number 6972894 registered in UK.

Our registered office is at 6, Canberra House, Corby Gate Business Park, Priors Haw Road, Corby, Northants, NN17 5JG

Introduction

1. This is a notice to inform you of our policy about all information that we record about you. It sets out the conditions under which we may process any information that we collect from you, or that you provide to us. It covers information that could identify you (“personal information”) and information that could not. In the context of the law and this notice, “process” means collect, store, transfer, use or otherwise act on information.
2. If you do not agree with this privacy notice, you should discontinue use of our website and services. We take seriously the protection of your privacy and confidentiality. We understand that all visitors to our website are entitled to know that their personal data will not be used for any purpose unintended by them and will not accidentally fall into the hands of a third party.
3. We undertake to preserve the confidentiality of all information you provide to us, and hope that you reciprocate.
4. Our policy complies with UK law accordingly implemented, including that required by the EU General Data Protection Regulation (GDPR).
5. The law requires us to tell you about your rights and our obligations to you in regard to the processing and control of your personal data. We do this now, by requesting that you read the information provided at www.knowyourprivacyrights.org
6. Except as set out below, we do not share, or sell, or disclose to a third party, any information collected through our website.

The basis on which we process information about you

The law requires us to determine under which of six defined basis we process different categories of your personal information, and to notify you of the basis for each category.

If a basis on which we process your personal information is no longer relevant, then we shall immediately stop processing your data.

If the basis changes, then if required by law we shall notify you of the change and of any new basis under which we have determined that we can continue to process your information.

1.     Information we process because we have a contractual obligation with you

When you create an account on our website, buy a product or service from us, or otherwise agree to our terms and conditions, a contract is formed between you and us.

In order to carry out our obligations under that contract we must process the information you give us. Some of this information may be personal information.

We may use it in order to:

1.1.   verify your identity for security purposes
1.2.   sell products to you
1.3.   provide you with our services
1.4.   provide you with suggestions and advice on products, services and how to obtain the most from using our website

We process this information on the basis there is a contract between us, or that you have requested we use the information before we enter into a legal contract.

Additionally, we may aggregate this information in a general way and use it to provide class information, for example to monitor our performance with respect to a particular service we provide. If we use it for this purpose, you as an individual will not be personally identifiable.

We shall continue to process this information until the contract between us ends or is terminated by either party under the terms of the contract.

2.     Information we process with your consent

Through certain actions when otherwise there is no contractual relationship between us, such as when you browse our website or ask us to provide you more information about our business, including providing quotations or general information about our products and services, you provide your consent to us to process information that may be personal information.

Wherever possible, we aim to obtain your explicit consent to process this information, for example, by asking you to agree to our use of cookies.

Sometimes you might give your consent implicitly, such as when you send us a message by e-mail to which you would reasonably expect us to reply.

Except where you have consented to our use of your information for a specific purpose, we do not use your information in any way that would identify you personally. We may aggregate it in a general way and use it to provide class information, for example to monitor the performance of a particular page on our website.
We continue to process your information on this basis until you withdraw your consent or it can be reasonably assumed that your consent no longer exists.

You may withdraw your consent at any time by instructing us at sales@rapidtoolsdirect.co.uk . However, if you do so, you may not be able to use our website or our services further.

3.     Information we process for the purposes of legitimate interests

We may process information on the basis there is a legitimate interest, either to you or to us, of doing so.

Where we process your information on this basis, we do after having given careful consideration to:

• whether the same objective could be achieved through other means
• whether processing (or not processing) might cause you harm
• whether you would expect us to process your data, and whether you would, in the round, consider it reasonable to do so

For example, we may process your data on this basis for the purposes of:

• record-keeping for the proper and necessary administration of our business
• responding to unsolicited communication from you to which we believe you would expect a response
• protecting and asserting the legal rights of any party
• insuring against or obtaining professional advice that is required to manage business risk
• protecting your interests where we believe we have a duty to do so

4.     Information we process because we have a legal obligation

We are subject to the law like everyone else. Sometimes, we must process your information in order to comply with a statutory obligation.

For example, we may be required to give information to legal authorities if they so request or if they have the proper authorisation such as a search warrant or court order.

This may include your personal information.

Specific uses of information you provide to us

5.     Information provided on the understanding that it will be shared with a third party

Our website allows you to post information with a view to that information being read, copied, downloaded, or used by other people.

Examples include:

5.1.   posting a message our forum
5.2.   tagging an image
5.3.   clicking on an icon next to another visitor’s message to convey your agreement, disagreement or thanks

In posting personal information, it is up to you to satisfy yourself about the privacy level of every person who might use it.

We do not specifically use this information except to allow it to be displayed or shared.

We do store it, and we reserve a right to use it in the future in any way we decide.

Once your information enters the public domain, we have no control over what any individual third party may do with it. We accept no responsibility for their actions at any time.

Provided your request is reasonable and there is no legal basis for us to retain it, then at our discretion we may agree to your request to delete personal information that you have posted. You can make a request by contacting us at sales@rapidtoolsdirect.co.uk .

6.     Complaints regarding content on our website

We attempt to moderate user generated content, but we are not always able to do so as soon as that content is published.

If you complain about any of the content on our website, we shall investigate your complaint.

If we feel it is justified or if we believe the law requires us to do so, we shall remove the content while we investigate.

Free speech is a fundamental right, so we have to make a judgment as to whose right will be obstructed: yours, or that of the person who posted the content that offends you.

If we think your complaint is vexatious or without any basis, we shall not correspond with you about it.

7.     Information relating to your method of payment

Payment information is never taken by us or transferred to us either through our website or otherwise. Our employees and contractors never have access to it.

At the point of payment, you are transferred to a secure page on the website of SagePay or PayPal. That page may be branded to look like a page on our website, but it is not controlled by us.

8.    Job application and employment

If you provide information as part of a job application, we may retain it for up to three years in case a suitable opportunity arises in the future.

If we employ you, we collect information about you and your work from time to time throughout the period of your employment. This information will be used only for purposes directly relevant to your employment. After your employment has ended, we will keep your file for seven years before destroying or deleting it.

9.    Sending a message to our support team

When you contact us, whether by telephone, through our website or by e-mail, we collect the data you have given to us in order to reply with the information you need.

We record your request and our reply in order to increase the efficiency of our business.

We keep personally identifiable information associated with your message, such as your name and email address so as to be able to track our communications with you to provide a high-quality service.

10.    Complaining

When we receive a complaint, we record all the information you have given to us.

We use that information to resolve your complaint.

If your complaint reasonably requires us to contact some other person, we may decide to give to that other person some of the information contained in your complaint. We do this as infrequently as possible, but it is a matter for our sole discretion as to whether we do give information, and if we do, what that information is.

We may also compile statistics showing information obtained from this source to assess the level of service we provide, but not in a way that could identify you or any other person.

11.    Affiliate and business partner information

This is information given to us by you in your capacity as an affiliate of us or as a business partner.

It allows us to recognise visitors that you have referred to us, and to credit to you commission due for such referrals. It also includes information that allows us to transfer commission to you.

The information is not used for any other purpose.

We undertake to preserve the confidentiality of the information and of the terms of our relationship.

We expect any affiliate or partner to agree to reciprocate this policy.

Use of information we collect through automated systems when you visit our website

12.    Cookies

Cookies and similar technologies are used on our website to improve functionality, analyse website traffic, personalise content, and support marketing activities.

Some cookies are strictly necessary for the operation of the website and cannot be disabled. Other cookies, including analytics and advertising cookies, are optional and will only be placed on your device where you have provided your consent, where required by applicable law.

We use analytics cookies, including Google Analytics, to understand how visitors interact with our website, improve performance, and enhance the user experience. These cookies may collect information such as pages visited, time spent on pages, device type, browser information, and approximate geographic location.

We may also use advertising or marketing cookies to measure the effectiveness of advertising campaigns and deliver more relevant advertising content.

You can accept, reject, or manage your cookie preferences at any time through our cookie consent banner or your browser settings. Refusing optional cookies may affect certain website features or functionality.

Some cookies may last for a defined period of time, such as one day or until you close your browser. Others last indefinitely.

13.    Google Analytics, Consent, and Data Controls

We use Google Analytics 4 (“GA4”) to help us understand how visitors use our website and to improve our products, services, and user experience.

Google Analytics may collect information such as:

• pages visited
• device and browser information
• approximate geographic location
• interactions with our website
• referral sources
• session duration and engagement data

 

Where required by law, we obtain your consent before placing analytics or advertising cookies on your device.

Where implemented, Google Consent Mode is used to adjust Google tags and analytics behaviour based on the consent choices you make through our cookie banner.

If you consent, Google Analytics may associate information collected from your use of our website with information from Google accounts of signed-in users who have separately consented to this association for the purpose of personalisation and measurement. This may include aggregated demographic and cross-device reporting features known as Google Signals.

We do not use Google Analytics to identify individual users personally.

You can withdraw or change your cookie consent preferences at any time through our cookie banner or browser settings.

Google also provides tools that allow you to control how your data is used, including:

• Google Ads Settings:
  https://adssettings.google.com/
• Google My Activity:
  https://myactivity.google.com/

Through these tools, users can review, manage, delete, or limit data associated with their Google account.

For more information about how Google processes data, please visit:
https://policies.google.com/technologies/partner-sites

We retain Google Analytics data only for as long as necessary for reporting and analytical purposes and apply data retention controls where appropriate.

14. Personal identifiers from your browsing activity

We may collect certain online identifiers and technical information generated through your use of our website, including IP addresses, cookie identifiers, device identifiers, browser characteristics, and usage data.

This information may be processed in aggregated, statistical, or pseudonymised form to help us analyse website performance, improve services, prevent fraud, maintain security, and better understand customer interactions with our website.

Where Google Analytics or similar analytics technologies are used, data may be combined with information from users who are signed into Google accounts and have consented to such processing through Google’s services and privacy settings. We do not use this information to directly identify individual users.

15.    Our use of re-marketing

Re-marketing involves placing a cookie on your computer when you browse our website in order to be able to serve to you an advert for our products or services when you visit some other website.

We may use a third party to provide us with re-marketing services from time to time. If so, then if you have consented to our use of cookies, you may see advertisements for our products and services on other websites.

Disclosure and sharing of your information

16.    Our use of re-marketing

Although we do not disclose your personal information to any third party (except as set out in this notice), we sometimes receive data that is indirectly made up from your personal information from third parties whose services we use.

17.    Credit reference

To assist in combating fraud, we share information with credit reference agencies, so far as it relates to clients or customers who instruct their credit card issuer to cancel payment to us without having first provided an acceptable reason to us and given us the opportunity to refund their money.

Access to your own information

18.    Access to your personal information

18.1.      At any time you may review or update personally identifiable information that we hold about you, by signing in to your account on our website.
18.2.     To obtain a copy of any information that is not provided on our website you may send us a request at sales@rapidtoolsdirect.co.uk .
18.3.     After receiving the request, we will tell you when we expect to provide you with the information, and whether we require any fee for providing it to you.

19.    Removal of your information

If you wish us to remove personally identifiable information from our website, you may contact us at sales@rapidtoolsdirect.co.uk .

This may limit the service we can provide to you.

20.    Verification of your information

When we receive any request to access, edit or delete personal identifiable information we shall first take reasonable steps to verify your identity before granting you access or otherwise taking any action. This is important to safeguard your information.

Other matters

21.    Use of site by children

21.1.      We do not sell products or provide services for purchase by children, nor do we market to children.
21.2.      If you are under 18, you may use our website only with consent from a parent or guardian

22.    Encryption of data sent between us

We use Secure Sockets Layer (SSL) certificates to verify our identity to your browser and to encrypt any data you give us.

Whenever information is transferred between us, you can check that it is done so using SSL by looking for a closed padlock symbol or other trust mark in your browser’s URL bar or toolbar.

23.    How you can complain

23.1.      If you are not happy with our privacy policy or if have any complaint then you should tell us by email. Our address is sales@rapidtoolsdirect.co.uk .
23.2.      If a dispute is not settled then we hope you will agree to attempt to resolve it by engaging in good faith with us in a process of mediation or arbitration.
23.3.      If you are in any way dissatisfied about how we process your personal information, you have a right to lodge a complaint with the Information Commissioner’s Office.
This can be done at https://ico.org.uk/concerns/

24.    Retention period for personal data

We retain personal data only for as long as reasonably necessary to fulfil the purposes for which it was collected, including legal, accounting, tax, reporting, and regulatory requirements.

Where we use Google Analytics 4 (“GA4”), event-level analytics data is retained for a limited period in accordance with Google Analytics data retention controls. Our standard Google Analytics retention period is 14 months, after which analytics data is automatically deleted or anonymised by Google.

We may retain anonymised or aggregated statistical information for longer periods where it no longer identifies any individual.

25.    Jurisdiction and applicability

Our privacy policy has been compiled so as to comply with the law of every country or legal jurisdiction in which we aim to do business. If you think it fails to satisfy the law of your jurisdiction, we should like to hear from you.

However, ultimately it is your choice as to whether you wish to use our website.

26.    Changes to this privacy notice

We may update this privacy notice from time to time as necessary. The terms that apply to you are those posted here on our website on the day you use our website. We advise you to print a copy for your records.

If you have any question regarding our privacy policy, please contact us.